A "Brand of the century"
Graef is one of the strongest brands in Germany. Graef has therefore set many international standards and is one of the most powerful German brands. This is documented by a decision of a high-ranking advisory board to accept the Graef brand to the well-known compendium „Brands of the Century - Beacons in the sea of Brands“ and to award the „Brand Award of Deutsche Standards“ to Graef.
In 1953, the sons of Hermann Graef, who had set up the company 1920 in Arnsberg located in the German Sauerland region, started with the construction of the first manual universal cutter. Then, fourteen years later they put the first electric universal household cutter in metal design on the market, the unique construction of which was protected by the German Patent Office. Many internationally recognised standards were set - from the maintenance- free capacitor motor to Genio carriage or the cantilever construction and gravity slicer - and thus the reputation of Graef products could be extended as especially functional and indestructible kitchen utensils. On account of the long service life, the appliances not rarely accompany their users for several phases of life.
On account of the second business division existing since the 1960s concentrating on professional cutting machines for commercial use, we can use successful sensible innovations and technologies of the commercial field for the domestic use.