GRAEF PRESS RELEASES
Here you will find the latest press releases about our worlds of pleasure, products and the GRAEF company! We look forward to getting in touch with you and share more about the world of GRAEF.
Press contact
Deutscher Pressestern®
Bierstadter Straße 9 a
65189 Wiesbaden
www.deutscher-pressestern.de
Svenja Karolczak
E-Mail: s.karolczak@public-star.de
Tel.: +49 611 39539-16
Diana Heinbach
E-Mail: d.heinbach@public-star.de
Tel.: +49 611 39539-18
May 2025
GRAEF presents new fully automatic slicer generation VA900 at IFFA in Frankfurt
At this year’s IFFA GRAEF showcased numerous highlights, including a new generation of fully automatic VA900 slicers, and positioned itself both as a problem solver for professional slicing needs and as a forward-looking partner for process automation in food processing.
December 2024
Family company GRAEF named „Brand of the Century“ for the seventh time
Family-owned company GRAEF has firmly established itself as a leader in cutting-edge slicing technology, boasting over a century of success. So it doesn’t come as a surprise that, for the seventh time in a row, the company has been named “Brand of the Century”. This confirms GRAEF’s membership in an exclusive circle of brands known for setting “German standards”. The distinction is bestowed by the organization Deutsche Standards, part of the ZEIT publishing group, every three years.
July 2024
Compact kneading and baking – GRAEF’s new bread maker is a versatile all-rounder for the home bakery
Freshly baked, warm, and incredibly delicious – everyone loves bread with a crispy crust and moist crumb. Homemade bread is hard to beat when it comes to freshness, but even at home, good bread requires time and patience. For those who are short on time but still want to enjoy homemade bread, GRAEF introduces the perfect device from their new Baking World: the new BA806 Bread Maker, clad in an elegant iron-mica look.
May 2024
For the perfect finishing touch to any coffee experience: GRAEF introduces milk frother with induction technology
Latte macchiato, cappuccino, caffè latte – many Italian coffee specialties become a true delight only because of their fine, creamy milk foam. For the finest foam creations, kitchen appliance manufacturer GRAEF has now launched a very special milk frother as part of its newly established Coffee World. Thanks to innovative induction technology, the MS902 creates the perfect crown of frothed milk for every coffee variation.
January 2024
NEW: GRAEF’s CM8000 Premium Coffee Grinder Series in trendy color
The art of enjoying coffee begins with its preparation. The method we choose plays a crucial role in the flavor and intensity of this beloved beverage. For the freshest taste, coffee beans should be ground just before brewing. With its innovative CM8000 Premium Coffee Grinder Series, traditional German brand GRAEF provides the perfect helpers for this purpose.
January 2024
Ingeniously small, ingeniously simple: GRAEF presents the ultra-compact MYtiny all-purpose slicer
The crucial piece of the all-purpose slicer puzzle for your kitchen cupboard or your next camping vacation has been found: With the ultra-compact and foldable MYtiny, GRAEF presents a unique product that combines over 100 years of engineering skill and ingenuity. The new super handy all-purpose slicer is the perfect companion for small kitchens, camping or tiny houses and sets an impressive trend in the world of kitchen equipment thanks to its "Fits into every life" philosophy.
January 2024
GRAEF unveils new generation of premium espresso machines – achieve espresso excellence with Estessa
To kick off the new year, kitchen appliance maker GRAEF is once more reorienting its Coffee Competence World by bringing out a range of new products. Joining its existing lineup of filter coffee makers, high-quality coffee grinders, and espresso machines is a variety of sophisticated devices for coffee preparation. This includes the stylish Handbrew Collection and first-class coffee grinders, as well as the Estessa – a new premium espresso machine and flagship of the new Coffee World. The standout product combines cutting-edge technology with the finest materials and a multitude of customization options, setting new standards for making coffee specialties at home.
January 2024
GRAEF presents stylish Handbrew Collection: a must for fans of manual coffee preparation
The renowned kitchen appliance manufacturer GRAEF is expanding its Coffee World with a series of real highlights for all lovers of manual coffee preparation - the first Handbrew Collection in stylish matte black featuring elegant real wood applications. The collection includes two French press pots in different sizes, the centerpiece for enjoying a quick full-bodied coffee in the morning. The accompanying manual coffee grinder allows you to grind fine or coarse coffee grounds to suit your personal taste. The beautifully designed pour-over kettle with its precise swan neck sets new standards for the traditional hand-infusion method and affords the coffee an incomparable quality. For fans of milk foam creations, the collection also offers two stylish milk frothers that provide the perfect coffee topping.
January 2024
GRAEF launches Batessa – the ultimate portafilter machine for no-compromise espresso
As part of realigning its Coffee World portfolio, GRAEF, a renowned manufacturer of high-quality kitchen appliances, unveils the Batessa: a portafilter espresso machine that stands out for its functionality, customizability, and ease of use. With its expert settings, it‘s the right choice for discerning home baristas who not only relish excellent taste but also love crafting their own fine-tuned coffee favorites. Thanks to the Mix & Match option, the aesthetics of the machine can be matched to personal tastes as well – because as we all know, we eat with our eyes first. The Batessa debuts alongside the equally new premium model Estessa, both poised to become the crown jewels of GRAEF’s new Coffee World.
January 2024
The perfect cut: GRAEF presents the Master M95 & Classic C95 all-purpose slicers - both with even more power
Be it ham, cold cuts or cheese, they all taste best when freshly sliced. With a passion for precision and over 100 years of experience, the slicing expert GRAEF offers the ideal kitchen gadgets for those wafer-thin slices for breakfast or dinner. In recent years, the family-run company has been able to further expand its exceptional position in the market for high-quality cutting technology and is an absolute specialist when it comes to all-purpose slicers. Accordingly, the new, robust Master M95 and Classic C95 full metal machines in modern metallic gray are also impressive for their many practical features. And when it comes to the core discipline of even, wafer-thin cuts, they are second to none.
January 2024
Perfect harmony: GRAEF repositions itself in the coffee market
The family-owned company GRAEF, a premium household appliances specialist, is presenting its new Coffee World at the Ambiente trade fair in Frankfurt (January 26-30, 2024). The core elements are the new Batessa and Estessa portafilter espresso machines as well as numerous new coffee grinders and other products to round off the GRAEF coffee range. The new Coffee World is embedded in a comprehensive marketing campaign featuring the twin brothers Clemens and Lukas King, better known as the band Kingtwiins from the TV series "The Voice of Germany", among others. The two aren’t just the faces of the company's new multi-channel campaign, they’ll also cause a stir in their role as campaign ambassadors for the GRAEF Coffee World with live performances at various locations.