MYtiny goes international: GRAEF builds on the success of its foldable food slicer with expansion into 22 countries
» Strong momentum: MYtiny ranks No. 1 in GfK German panelmarket category ranking
» Ultra-compact food slicer opens up new markets worldwide
(Arnsberg, February 2026) From a clever space-saving solution for small kitchens to an international growth driver: with the ultracompact MYtiny foldable food slicer, GRAEF has achieved one of its most successful product launches of recent years. “MYtiny is a true door opener for us, because it resonates even in markets where food slicers have so far played only a minor role,” says Franziska Graef, member of the management team and Head of Marketing at GRAEF. “The fact that we’re already selling it in 22 countries – including Iceland and Australia – shows how well the combination of compact design and genuine slicing performance is received internationally.” Additional momentum comes from Germany: the latest 2025 figures from market researcher GfK once again confirm GRAEF as the market leader by sales value in the food slicer segment, with a market share of 46.7%1. At the same time, MYtiny is performing strongly within its category – taking the top spot by sales value in the 2025 GfK category ranking2.
The MYtiny fits easily into the kitchen drawer.
With its top ranking in the 2025 GfK category list, MYtiny underscores its strong market performance and confirms robust retail demand. Across all markets, the product’s sales grew by 32% in 2025, driven primarily by Germany, Switzerland, the Netherlands, Australia, the Czech Republic and Poland. The strength of the concept is particularly evident in Switzerland, where MYtiny is emerging as a clear success story – especially when bundled with an additional smooth blade, which delivers precise, reliable results even when slicing traditional dried beef. MYtiny’s strong reception among international specialist retailers was also highlighted by its presentation at the HOME Milano trade show in January 2026, where the product received very positive feedback.
More than 100 years of slicing expertise in a compact format
The success of this compact kitchen helper is also reflected in awards such as the Kitchen Innovation Award and the 2025 Red Dot Award for Product Design, as well as top ratings from German product tester Technik zu Hause. The foldable MYtiny slicer brings together more than 100 years of GRAEF engineering and slicing expertise in an exceptionally small footprint. Compact size, full performance: the slicer occupies just 23.4 × 34.5 cm (9.2 × 13.6 in) of countertop space, can be folded down to drawer size in a few simple steps, and folds to a height of just 8 cm (3.1 in) for easy portability. An integrated cord compartment further supports space-saving storage. In use, the compact food slicer delivers infinitely variable slice thickness from 0 to 15 mm (0–0.6 in) and features a 170-mm serrated blade, ensuring precise results from breakfast through dinner. A high-quality metal housing underscores durability while making everyday cleaning quick and straightforward.
The MYtiny foldable food slicer is available from retailers in silver, red, and iron mica gray, with a suggested retail price starting at €279.99.
Further information about Gebr. GRAEF GmbH & Co. KG is available at www.graef.de/en and on the company’s social media channels.
About Gebr. GRAEF GmbH & Co. KG:
Founded in 1920, Gebr. GRAEF GmbH & Co. KG from Arnsberg is one of the leading manufacturers of cutting machines for private and commercial use. Since 2022, the family-owned company, now in its fourth generation, has a new brand claim: “For today. For tomorrow. For you.” The new claim underlines GRAEF’s philosophy and also holds an important message for the future. Thanks to many years of expertise, technological know-how, and absolute passion, GRAEF stands for durable products meeting the highest standards of quality and design. The company’s greater vision: to become the most popular and sustainable supplier of cutting technology and kitchen appliances in the market and thereby inspire customers to practice a sustainable lifestyle.
A passion for innovation, enthusiastic customers, and uncompromising quality have characterized the GRAEF brand for over 100 years. The family-owned company is the market leader in all-purpose slicers and, thanks to specialist expertise gained over decades, continues to set standards in this segment. However, GRAEF’s range also includes many other kitchen appliances. In 2024, the company once again realigned its areas of expertise and divided its range into four new product worlds reflecting its key competencies: the World of Slicing, with all-purpose slicers as the core segment, the World of Coffee, offering high-quality portafilter espresso machines and premium coffee grinders, the World of Baking, with the MYestro food processor as the flagship product, and the World of Helpers, comprising kitchen appliances such as blenders, kettles, toasters, and more. Nationally and internationally, GRAEF products are known for superb workmanship, durability, user-friendliness, and sophisticated design. They have garnered many prestigious design awards and regularly achieve top marks in product tests. Since 2004, GRAEF has been named “Brand of the Century” multiple times, most recently in 2024. The company also received the Plus X Award for “Best Brand of the Year 2020” and the Plus X Award for Sustainability in 2022. Additionally, in 2020, the kitchen appliance manufacturer collected the most Plus X Award seals of approval within its product group and was named “Most Innovative Brand 2020”. In 2023, the company was honored by the PLUS X Award as a German Brand Icon.