NEW: Achieve espresso excellence with the GRAEF Estessa espresso machine

(Arnsberg, January 2024) To kick off the new year, kitchen appliance maker GRAEF is once more reorienting its Coffee Competence World by bringing out a range of new products. Joining its existing lineup of filter coffee makers, high-quality coffee grinders, and espresso machines is a variety of sophisticated devices for coffee preparation. This includes the stylish Handbrew Collection and first-class coffee grinders, as well as the Estessa – a new premium espresso machine and flagship of the new Coffee World. The standout product combines cutting-edge technology with the finest materials and a multitude of customization options, setting new standards for making coffee specialties at home. It even adapts to individual preferences in terms of preparation method and design: Three adjustable user profiles allow espresso preparation via the manual lever or the 1- and 2-cup buttons, and various pressure profiles enable a tailored extraction process. With the Mix & Match concept, Estessa’s aesthetics can also be personalized to suit individual tastes.

Aesthetic design for extraordinary coffee moments

The Estessa features a classic and timeless stainless-steel housing, with options for further customization. Thanks to Mix & Match, it can be ordered with various housing elements crafted from luxurious acacia wood, acrylic, epoxy, or concrete, making it as unique as each coffee lover’s personal taste. Once preferences are set via the intuitive display, the Estessa memorizes its owners‘ favored settings, storing up to three user profiles. Additionally, different pressure profiles can be used, either for the entire extraction time or for each of the four extraction phases. The PID controller enables precise adjustment of brew temperature in 1°C steps. Add four different pre-infusion programs and seven steam programs, and you have a coffee experience that can’t get any more personal.

Superior technology for ultimate enjoyment

Behind Estessa’s elegant housing lies sophisticated technology ensuring perfect coffee pleasure: The dual thermoblock with an actively heated brewing group allows for quick readiness while saving energy. Unlike other machines, the Estessa also has a whisper-quiet dual pump system that enables simultaneous preparation of espresso and milk froth. The espresso and steam pumps work simultaneously but independently, each with the right pressure and temperature. Brewing pressure can be checked at all times on the built-in pressure gauge. To keep fresh coffee from cooling to quickly, cups are pre-warmed on the passively heated cup rest. The professional 360° no-burn steam wand keeps both fingers and milk from getting burned, as thanks to the integrated hose only the steam nozzle heats up. The quality of steam adjusts to the type of coffee selected – a cappuccino, for instance, requires dry steam. The Estessa also features a swiveling 360° hot water wand, perfect for a delicious americano or brewing tea.

All the right accessories for pulling the perfect shot

The Estessa comes with two 58-mm portafilters (single and double spout), single-wall filter baskets, a milk pitcher, tamper, blind basket, and cleaning tools. Additional accessories are available separately. For those wanting to make sure that the grounds have the optimal size for the desired coffee type, GRAEF’s matching coffee grinder is recommended. The CM1116 model is suggested as the perfect complement to the Estessa – for “perfect harmony” in every cup.

GRAEF’s new Coffee World

To recast its Coffee World, GRAEF has been developing a special strategy over the past year, establishing a “coffeeworld department” to work with external experts like Raffaele Iuliucci (barista and Espresso Italiano Champion 2018), agency partners, and internal experts on marketing GRAEF’s coffee portfolio. The increased marketing and sales efforts reflect the larger role the segment is meant to play in the company’s strategy. With new premium machines, the new “Perfect Harmony” campaign featuring coffee ambassadors Clemens and Lukas from the band Kingtwiins, and the Mix & Match concept, GRAEF is laying the first milestones at Ambiente 2024.