Ingeniously small & simple: GRAEF presents the all-purpose slicer MYtiny
- MYtiny expands the world of slicing with a fully-fledged all-purpose slicer in a small format
- MYtiny wins Kitchen Innovation Award for functionality, innovation, product benefits and design
(Arnsberg, April 2024) The crucial piece of the all-purpose slicer puzzle for your kitchen cupboard or your next camping vacation has been found: With the ultra-compact and foldable MYtiny, GRAEF presents a unique product that combines over 100 years of engineering skill and ingenuity. The new super handy all-purpose slicer is the perfect companion for small kitchens, camping or tiny houses and sets an impressive trend in the world of kitchen equipment thanks to its "Fits into every life" philosophy. This hasn’t just been recognised by the expert jury, but by consumers as well with the Kitchen Innovation Award. The MYtiny was chosen as the winner in four different categories. It is impressive for its outstanding performance in terms of functionality, innovation, product benefits and design.
The new MYtiny from GRAEF fits into every life
Even in small kitchens or during a camping vacation, the new folding slicer from GRAEF allows you to enjoy aromatic moments of pleasure. The compact all-purpose slicer is a true all-rounder and perfect for impatient, perfectionist and discerning minds. Whether it's for preparing a shared brunch or a simple breakfast in the morning - the fully-fledged all-purpose slicer is ready for use in next to no time and easy to store in any drawer thanks to its folding function. The practical cable compartment enables space-saving storage, even in the smallest of nooks. The MYtiny isn’t just very easy and super safe to use, it also conjures up wafer-thin slices from a wide variety of foods in no time at all. The infinitely adjustable 170 mm serrated blade cuts slices with a thickness of 0 to 15 mm.
Don't grow up - stay tiny!
With cheeky slogans, GRAEF appeals to a diverse target group that appreciates the lightness and compactness of the all-purpose slicer. The dynamism of this small all-rounder knows no bounds. Whether for young or old - the features of the MYtiny promise quality, sharpness and real space savings in the kitchen - #SaveSpace. In addition to its compact size, the innovative MYtiny is impressive thanks to its high-quality full metal housing, which is easy to clean. Miniaturization in no way impairs functionality; quite the contrary: The MYtiny impresses with its innovative features and smart design solutions. Thanks to the use of advanced technology and high-quality materials, the latest member of the GRAEFs family of all-purpose slicers not only guarantees excellent slicing results, but long-lasting performance as well. It may be small, but it’s a giant in action.
A small kitchen miracle makes it big
The small kitchen miracle received high scores from the expert jury of the Kitchen Innovation Award in the functionality, innovation, product benefits and design categories. This prestigious award affords particular recognition to consumer- and user-oriented innovation and takes the needs of consumers into account right from the selection process. The presentation of the Kitchen Innovation Award also means inclusion in the digital Hall of Innovation, which honors future-oriented products and ideas in the field of kitchen accessories and technology.
About Gebr. GRAEF GmbH & Co. KG:
Founded in 1920, Gebr. GRAEF GmbH & Co. KG from Arnsberg is one of the leading manufacturers of cutting machines for private and commercial use. Since 2022, the family-owned company, now in its fourth generation, has a new brand claim: “For today. For tomorrow. For you.” The new claim underlines GRAEF’s philosophy and also holds an important message for the future. Thanks to many years of expertise, technological know-how, and absolute passion, GRAEF stands for durable products meeting the highest standards of quality and design. The company’s greater vision: to become the most popular and sustainable supplier of cutting technology and kitchen appliances in the market and thereby inspire customers to practice a sustainable lifestyle.
The innovative products of the Arnsberg-based manufacturer have repeatedly set industry standards, especially its universal slicers for private households. The GRAEF company also supports consumers in their daily indulgence with portafilter espresso machines, coffee grinders, kettles, choppers, dehydrators, blenders, an ice cream maker and a multi-grinder. Nationally and internationally, its products are known for high-quality workmanship, durability, user-friendliness and sophisticated design. They have been awarded the most coveted design prizes many times and repeatedly achieved top marks in product tests. Since 2004, GRAEF has been named “Brand of the Century” multiple times – most recently in 2022, after already receiving the Plus X Award for “Best Brand of the Year 2020” and the Plus X Award for Sustainability in 2022. Also in 2020, the kitchen appliance manufacturer collected the most Plus X Award seals of approval within its product group and was named “Most Innovative Brand 2020.”
