Dear GRAEF Friend,
in now more than 100 years, we have reinvented ourselves again and again and are always trying to develop further. And this is precisely where our strength lies - as a family-run company, we have been facing new situations and taking on challenges with determination for four generations. For this reason, we want to take on an extremely important and big task and have set a mission for our company:
"We bring enjoyment to every home - with high-quality, durable products that truly added value."
This is our conviction and we take responsibility for it as a family business. This mission is our daily work assignment to get closer to our vision step by step. We want to achieve our vision - to become to become the most popular and sustainable supplier of cutting technology and kitchen appliances, inspiring and supporting you to live a sustainable lifestyle - by joining forces so that together we can make a contribution to a better future. For this reason, we have developed a new brand claim that reflects our values, our mission and our vision, our entire philosophy.
Für today. For tomorrow. For you.
The new claim is a promise to all customers, trade partners and our employees. We keep a close eye on our customers and their individual wishes when we develop a product. So that they can successfully master their daily kitchen tasks with a reliable and durable product - today and tomorrow.
Your families Graef & Schmidt
Our new brand claim
Sustainability is not only the topic of our time, but also inherently groundbreaking for us as a family business. That's why we are launching a new brand claim in 2022 that is much more than a new motto. It perfectly sums up the core and convictions of our company; it is both a mission and a promise. For our customers, our employees and our partners. All three elements of the new claim underline our corporate philosophy and are equally decisive messages for the future.