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GRAEF - Quality & design "Made in Germany"
Solid German workmanship, combined with sophisticated technology, noble design and sustainability - this is what has always characterized the household and kitchen appliances of Gebr. Graef GmbH. In 2020, the family-owned company from Arnsberg in the Sauerland region celebrated its 100th anniversary. Already in 2019, it received - as anticipated anniversary gifts, so to speak - two of the most coveted German brand awards. GRAEF is "German Traditional Brand" and "Excellent Brand." "The recognition expressed in no less than two such prestigious awards makes us very proud," says Managing Director Hermann Graef. "We see it as an incentive to continue offering our customers the highest quality "Made in Germany" in the future."
"German Standards" has voted: GRAEF is once again "Brand of the Century"
Quality "made in Germany" and inventive spirit combined with exciting brand history - the family-owned company GRAEF, which is over 100 years old, is "Brand of the Century" for the sixth time in a row and may also carry this title for three more years in 2022. This means that GRAEF continues to be part of an exclusive selection of renowned brands that set "German standards". "The seal proves to us that we have managed the balancing act between continuous reinvention and remaining true to ourselves well for over 100 years," says a delighted Hermann Graef, Managing Director of Gebr. GRAEF GmbH und Co. KG. "We stand for quality and that is well received by customers. Our brand core is represented by our universal slicers - first and foremost our SKS700 fine slicer, which combines the knowledge we've accumulated over a century with an engineering spirit and fresh storytelling around the brand."
Think green - graef wins PLUS X AWARD in the sustainability category
Durable materials, short transport routes, and products that counteract food waste - as a kitchen appliance manufacturer, we not only communicate dedication to environmental and climate protection, but also act with a sense of responsibility, foresight, and progress. This commitment has now been recognized with the Plus X Award - the world's largest innovation prize for technology, sports and lifestyle - in the sustainability category. "We are aware of our responsibility towards the environment and our employees, but above all - and this is particularly important to us as a family business - also towards our next generations. For us, the award is not only confirmation, but also a further incentive to live up to our newly formulated corporate vision and become the most sustainable supplier of cutting technology and kitchen appliances," says Hermann Graef.
Foresight - for the company and the environment
GRAEF was able to convince the jury of the coveted Plus X Award with environmentally friendly, alternative, green ideas that support consumers in integrating a sustainable lifestyle into their everyday lives. For example, the #besseramstück shelf life study or the #GRAEFgreenfamily project, in which eleven test families were able to reduce both their packaging waste and food waste in everyday life thanks to the GRAEF SKS700 fine slicer. Already during production, we pay attention to a high level of reparability, a long supply availability of replacement components, and sustainable transport routes - for example, 85% of the materials of the SKS700 come from North Rhine-Westphalia.
GRAEF Professional kitchen
Professional cutting technology
A case for professionals
Whether in the small bistro around the corner, in the company canteen, in a star restaurant or at the sausage and cheese counter - our slicers are used everywhere. We have been producing for the professional sector since 1958. That means over sixty years of experience and knowledge that we pass on generation after generation.
Knowledge that also helps us to further optimize the universal slicers for private use. It is the best of both worlds that makes up our know-how and makes GRAEF a strong brand.
GRAEF Espresso machines
GRAEF Battery hand blender
GRAEF Multiwolf
